Coton House Farm is a luxury wedding barn venue situated in the picturesque village of Whittington, Staffordshire.
This family-owned venue has undergone extensive renovations to offer couples an environmentally-conscious space for their special day.
Coton House Farm, a recently refurbished countryside wedding venue in Lichfield, lacked any pre-existing branding or digital footprint. It needed a thorough marketing and branding strategy to highlight the venue’s distinctive characteristics and offerings to couples seeking their dream wedding venue.
The goal was to establish an approachable brand identity and an informative, user-friendly website that would drive show-around bookings and ultimately increase the number of weddings at the venue.
Straightforward began by developing a complete brand identity for Coton House Farm. We focused on creating a rustic look and feel, incorporating serif fonts and a muted colour palette of slate blue, grey-greens, and dusty pinks. Hand-drawn elements of farming equipment and the Staffordshire knot, symbolising ‘tying the knot’, were also included to create a unique and memorable brand.
Initially constrained by budget, we started out developing a single-page website. However, as the venue expanded and evolved, we have grown the website to over 50 pages, providing couples with all the necessary information when considering the venue.
The website showcases the venue’s rural aesthetic through engaging copywriting, captivating photography, and immersive 3D Matterport tours. Coton House Farm was keen on offering full transparency of the venue and services, publishing availability dates, pricing, food and menu options, and enabling booking show-arounds via Calendly.
Show-around bookings have risen to over 100 per month, and cancellations and no-shows were minimised by sending out automated email and text reminders.
Coton House Farm has received positive feedback from numerous couples, who find the website easy to use and appreciate the wealth of information available. Our marketing efforts have proven successful, with one in three couples booking a wedding after attending a show-around.
As Coton House Farm continues to grow and evolve, we maintain our ongoing partnership to ensure the venue’s marketing strategy remains effective and aligns with its objectives.
I’m thrilled with the exceptional work that Straightforward has done for us at Coton House Farm. They managed to capture the essence of our venue and built a stunning brand identity that resonates with our target audience.
The website they designed is both visually appealing and highly informative, making it super easy for couples to navigate and book show-arounds.
The team at Straightforward has been instrumental in the growth of our business, and we wholeheartedly recommend them to any business looking for exceptional marketing services.
Our initial consultation is likely to provide you with valuable insights and benefits at absolutely no cost to you.
Straightforward AgencyThe Old ByrePackington HayesLichfieldStaffordshireWS14 9PN
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