Privacy Policy & Cookies

1. Introduction

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your information when you visit our website.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who we are

Business Name: Straightforward Agency Ltd
Registered Address: 25 Woodlark Way, Streethay, Lichfield, WS13 8WT
Email: hello@straightforwardagency.co.uk
Telephone: 01543 433292
Data Controller: Shane Robinson, Straightforward Agency Ltd

3. Information we collect

We may collect and process the following personal data when you use our website or contact us:

• Name and contact details (such as email address and telephone number)

• Information you provide via website contact forms

• Communication records if you email or call us

• IP address, browser type and device information (via Google Analytics)

• Pages visited and actions taken on the site (analytics data)

4. How we use your information

We may use your personal information to:

• Respond to your enquiries

• Provide services you request

• Improve our website and services

• Monitor website usage and performance

• Send marketing communications if you have opted in

5. Legal basis for processing

We process your personal data under one or more of the following lawful bases:

• Consent – where you agree to receive marketing communications

• Legitimate interests – to respond to enquiries and improve business operations

• Contract – when processing data to provide a service you requested

• Legal obligation – if required to comply with UK law

6. Google Analytics

We use Google Analytics to understand how visitors use our website. This service collects:

• Anonymised IP address

• Browser and device type

• Pages visited and time spent

• Referring website

This information is processed in a way that does not identify individuals. Google Analytics data is stored by Google according to their privacy policy: https://policies.google.com/privacy

You can opt out of Google Analytics by using this tool: https://tools.google.com/dlpage/gaoptout

7. Cookies

Cookies are small text files stored on your device when you visit our website. We use cookies to:

You can accept or reject non-essential cookies using your browser settings. For more details, see our Cookie Policy below.

8. Data sharing

We do not sell your personal data. We may share necessary information with:

• Service providers such as website hosting and analytics platforms

• Professional advisers such as lawyers and accountants

• Regulatory authorities if required by law

9. International transfers

Some data (such as analytics) may be processed outside the UK by trusted third parties like Google. Where this applies, we ensure suitable safeguards are in place to protect your data.

10. Data retention

We keep personal data only as long as necessary:

11. Your rights

You have the right to:

• Access the personal data we hold about you

• Correct any inaccurate information

• Request your data to be deleted

• Restrict or object to processing

• Withdraw consent (where consent was given)

• Complain to the Information Commissioner’s Office (ICO)

12. Security

We take appropriate security measures to protect your data. However, no data transmission over the internet is 100% secure.

13. Links to other websites

Our site may link to external websites. We are not responsible for the privacy policies of other sites.

14. Changes to this policy

We may update this Privacy Policy as needed. The latest version will always be published on this page.