PPC (paid traffic)
Are you looking to drive traffic to your website and reach your target audience?
Google Ads PPC (pay-per-click) advertising is a powerful tool for businesses looking to reach their target audience and drive traffic to their website.
Contact us to learn more about how we can help your business succeed.
Immediate Impact
Straightforward offers a team of professionals who are well-versed in the intricacies of Google Ads PPC and can help a business get the most out of their advertising budget. This includes developing a targeted and effective ad campaign, choosing the right keywords, and testing and optimising ads to ensure they are as effective as possible.
Unlike SEO, PPC advertising can provide immediate results. Once we’ve set up a PPC campaign, your ads can start appearing in search results almost immediately, whereas with SEO, it can take weeks or even months to see results.
Precision Targeting
PPC allows for more control over the ad experience. We tailor the keywords that trigger your ads, the ad copy, images and the landing page that users are taken to. With SEO, you have less control over how your website appears in search results.
PPC can reach a specific audience, you can target your ads to specific demographics, locations, and interests. This can be particularly useful if you are trying to reach a specific group of people, such as a specific age range or geographic region or even people how have previously purchased from you. With SEO, it can be harder to target your website to specific groups of people, as you are reliant on organic search traffic.
Maximising Conversions
A well-designed landing page can clearly communicate the value of a product or service and convince the visitor to take a specific action, such as filling out a form or making a purchase. Effective landing pages are tailored to the needs and interests of the target audience and use persuasive, benefit-oriented copy and a clear call to action.
In addition, including elements of social proof, such as customer testimonials, can help to build trust and credibility with the user. Overall, investing in website landing pages that convert can significantly improve the performance of a digital marketing campaign.
Flexible Approach
If you’re looking for something more flexible, Google Ads PPC is a great way to reach your audience as it offers scalability at any time – something that’s possible with other forms of advertising.
We can easily adjust ad spend based on budget and goals as needed, making PPC a cost-effective option.
Tracking Your Progress
PPC can be easier to measure and optimise than other marketing methods. With your PPC campaigns we’ll deliver a monthly report to help you understand the effectiveness of your campaign and any adjustments we’ve made.
Talk to us
Book a free discovery session with us
Our initial consultation is likely to provide you with valuable insights and benefits at absolutely no cost to you.
