Direct Mail
At Straightforward, we know the power of direct mail campaigns to drive awareness and reach your target audience.
Our creative team specialises in creating direct mail campaigns that deliver your message right into people’s homes and boost awareness for your business. Whether you’re looking to reach specific postcodes or specific people, our team will work with you to create a campaign that delivers results.
Straightforward will handle every aspect of the process, from planning and design to printing and distribution, ensuring that your campaigns are executed flawlessly and deliver real results. Our designers will work with you to create eye-catching and impactful materials, such as leaflets, flyers, or brochures, that engage your audience.
High Open And Response Rates
Direct mail has consistently been found to have higher open and response rates compared to other marketing channels, such as email or social media. With a 73% open rate* and 67% of people prompted to make a purchase as a result of receiving a door drop**, direct mail is an effective way to reach and engage with your target audience.
Targeted Messaging
Direct mail allows you to personalise your messaging and target specific individuals or households. With almost 30 million homes across the UK to choose from***, you can create highly relevant and targeted campaigns that are more likely to resonate with your audience.
Tangible Format
Receiving a physical piece of mail can be more impactful than an electronic message, as it allows the recipient to touch and engage with the content in a tangible way. This can help to create a stronger emotional connection with your brand.
Versatility In Materials
Direct mail can be used to deliver a variety of marketing materials, such as brochures, catalogues, postcards, and samples. This versatility allows you to choose the format that best fits your goals and target audience.
Measurable Results
Direct mail campaigns can be easily tracked and measured, allowing you to determine their effectiveness and make data-driven decisions about future campaigns. This enables you to optimise your direct mail strategy and get the most out of your marketing efforts.
Source: https://www.royalmail.com/business-campaign/door-to-door/what-are-doordrops
*73% of door drop items are opened, read, filed or set aside for later.
**67% of people were prompted to make a purchase as a result of receiving a door drop.
***30M Take your pick of almost 30 million homes across the UK.
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Our initial consultation is likely to provide you with valuable insights and benefits at absolutely no cost to you.
