Our Purpose
Straightforward is a collection of thinkers, artists, and creators working together to deliver thoughtful design into the world.
We’re nestled in a barn conversion on the outskirts of the historical city of Lichfield, Staffordshire, where we live and breathe typography, layout, print and all things digital.
Straightforward from the start
Founded in 2002 by John Heeler, Straightforward was born with the purpose of bringing clarity to the world through uncomplicated design. Since then, the in-house team has grown in size and talent to provide our clients with a wealth of marketing experience.
We’re here to stay
We’ve been around for over 20 years, and in that time we’ve learned how to bring together marketing, communications, creativity, and technology to drive audience engagement and build stronger relationships.
Many of our long-standing clients appreciate the relationships we’ve built and the understanding of their businesses’ inner workings. We use these insights to help our clients deliver the best brand experience possible.
Designed to deliver
We’re passionate about turning our ideas into reality and see the positive effects they have.
This is only possible when you have a team full of passionate people who love what they do. We’re made up of a mix of creatives, marketing experts and techies working in a collaborative environment.
Trusted by our clients
Meet the team
Get to know our talented team of creative professionals, including designers, developers, strategists, content creators, digital experts, photographers, and animators.
We’re a group of passionate individuals who love to combine our creativity and technical skills to deliver outstanding results for our clients. We’re driven by the opportunity to innovate and push the boundaries of what’s possible in the world of marketing.
Thinking of joining us?
John Heeler
Shane Robinson
Krissy Lackajis
Richard Lloyd
Chris Baynham
Chris Smith
Gayle Edwards
Jane Baynham
Suzanne Bailye
John Heeler
Shane Robinson
Krissy Lackajis
Richard Lloyd
Chris Baynham
Chris Smith
Gayle Edwards
Jane Baynham
Suzanne Bailye
FAQ's
We work with clients of all shapes and sizes, some are one-off projects though many have stayed with us since we opened for business in 2002.
We work with local start-ups and entrepreneurs to established multinationals and tailor our services to get the most from your budget.
No two projects we work on are ever the same and all require a bespoke set of skills and resources, therefore we quote each job on its merits.
Once we have an understanding of your requirements, we’ll provide you with a proposal containing a range of price points and deliverables around your budget.
If you’re interested in seeing how we can help drive your business forward, why not contact us for a bespoke proposal?
For websites and larger design projects we offer staged payments or a monthly payment plan. These are details in our proposals and help keep everyone on track for a successful project.
We always strive for the highest quality work for our clients. Depending on the scale of your project and the number of projects we already have on we’ll set out realistic timelines and set project milestones for delivery.
Yes and no, as pitches are often very competitive – we like to qualify them first, so we may have a few questions for you.
Nobody likes unexpected costs, so we make sure everything we expect to deliver is always provided in a written proposal for complete transparency. This will also include rounds of amends, deadlines, and quantities of print.
If there is scope creep or additional work, we will always quote you first.
We offer discounts for Charities and “not for profit” organisations.
Sure, it’d be great for you to pop-in and see us all.
Let’s set up a time, we’ll pop the kettle on and get our best biscuits out.
Supporting the local community
We like to support the local community and we’re always up for supporting good causes, from sponsored bike rides to skydives, we like to do our bit.
