Terms & Conditions
Last Updated: 18 October 2025
Acceptance of a quotation, proposal or payment of a deposit will be taken as agreement to these Terms & Conditions.
1. Definitions
1.1 “We”, “us”, “our” refers to Straightforward Agency Ltd.
1.2 “Client”, “you”, “your” refers to the individual or business engaging our services.
1.3 “Project” means any work or service provided by us.
2. Quotations & Estimates
2.1 Quotations are valid for 30 days unless otherwise stated.
2.2 Quotes are based on project requirements at the time provided. If the scope changes, additional charges may apply. Any changes will be re-quoted before the work is carried out.
3. Deposits
3.1 Deposit requirements will be set out in the quotation or proposal, particularly for new clients, print production, larger orders or third‑party services.
3.2 Deposits are non‑refundable once work has started.
4. Payment Terms
4.1 Payment terms are 30 calendar days from invoice date unless agreed in writing.
4.2 Work may be paused or withheld if payments are late.
4.3 Final project files or live deployment will only be delivered once full payment has been received.
5. Fee Reviews & Price Changes
5.1 We reserve the right to review and adjust our fees periodically to reflect changes in costs or market conditions. Any adjustment will be communicated to you at least 30 days in advance and will apply only to future work or retainer periods.
5.2 Fee reviews do not affect work already quoted and agreed; any changes will be reflected in new quotations or on renewal of a retainer.
5.3 If you do not agree with a proposed fee change, you may terminate the affected retainer or Project in accordance with the cancellation clause, provided you settle any outstanding invoices for work already completed.
6. Late Payment
6.1 We reserve the right to charge interest on overdue invoices under the Late Payment of Commercial Debts (Interest) Act 1998 at 8% above the Bank of England base rate, plus a statutory late fee (£40–£100 depending on invoice value).
6.2 We reserve the right to recover reasonable costs for debt collection if necessary.
7. Retainer Services
7.1 Retainers are billed monthly in advance.
7.2 Minimum terms and notice periods for retainers will be agreed in quotations or contracts.
7.3 Unused hours do not roll over unless agreed in writing.
7.4 Retainer agreements cannot be paused, carried forward or delayed by the client unless agreed in writing.
7.5 Client delays, lack of communication or failure to provide content, feedback or approvals do not pause or extend the agreed retainer term.
7.6 It is the client’s responsibility to provide instructions and materials in a timely manner so work can be delivered within the agreed timeframe.
8. Project Timelines
8.1 Any timelines provided are estimates and rely on client communication and responsiveness.
8.2 Delays caused by the client (e.g. late content, feedback or approvals) may extend deadlines.
9. Client Responsibilities
9.1 You must provide clear instructions, feedback and all content required for the project.
9.2 You are responsible for ensuring all materials you supply (text, images, logos etc) are legally owned or licensed.
10. Revisions & Scope Changes
10.1 Rounds of revisions (amends) will be clearly stated in your quotation. If no number of revision rounds is specified, then no revisions are included in the quoted price.
10.2 Any additional amends, changes in direction or development beyond what is included in the quotation will be quoted for separately based on the time and work required at that stage.
10.3 Changes to the brief after work has started are considered scope changes and may affect project costs and delivery timelines.
11. Cancellations
11.1 If you cancel a project after work has started, all work completed will be invoiced.
11.2 Deposits are non‑refundable once work has started.
11.3 Cancellation of retainers must follow the agreed notice period.
12. Refund Policy
12.1 As a service‑based business, we do not offer refunds for completed work or time already spent.
12.2 Fees for third‑party services (e.g. printers, ad spend, software fees) are non‑refundable.
12.3 Refunds are not offered due to change of mind or creative differences.
12.4 In exceptional circumstances, refunds may be offered at our discretion if no work has started.
13. Third‑Party Costs
13.1 We may recommend or manage third‑party services but are not liable for their performance.
13.2 You are responsible for all third‑party fees (e.g. printing, media spend, software subscriptions).
14. Marketing Performance Disclaimer
14.1 We do not guarantee results from SEO, paid ads, email marketing or any marketing service.
14.2 Performance depends on market conditions and factors outside our control.
15. Intellectual Property & Ownership
15.1 All work remains our intellectual property until paid for in full.
15.2 When full payment is received, you receive ownership of final design files only.
15.3 Working files (InDesign, layered Photoshop, Illustrator, source code, drafts or project files) are not supplied unless agreed separately.
15.4 Unused design concepts, visuals or ideas remain our property and may be reused.
15.5 We reserve the right to showcase work for portfolio and marketing purposes.
16. Confidentiality
16.1 We treat all client information as confidential and will not share it unless required by law.
17. Liability
17.1 We are not liable for loss of profits, loss of business or indirect/consequential loss.
17.2 Our total liability is limited to the value of the project fee paid.
17.3 You are responsible for checking and approving all work before publication or print.
18. Force Majeure
We are not responsible for delays or failure to deliver work due to events beyond our control (illness, strikes, pandemics, power failure etc.).
19. Termination
We reserve the right to end a project with immediate effect if:
- Payments are overdue
- Communication becomes unreasonable
- Terms are breached
20. Modifications & Variations
20.1 Any modifications, variations or amendments to these Terms & Conditions or to the scope of a Project must be agreed in writing by both parties. Verbal agreements, emails or informal communications will not be considered valid modifications unless confirmed in writing by both parties.
20.2 You acknowledge that changes to the Project’s scope, timeline or deliverables may result in additional fees and revised delivery dates. Such changes will be documented in a new quotation or written change order.
21. Contact
Email: hello@straightforwardagency.co.uk
22. Governing Law
These Terms & Conditions are governed by the laws of England and Wales.
By working with Straightforward Agency Ltd, you agree to these Terms & Conditions.