Sector: Bathroom Fixtures & Manufacturing

Product Catalogue Design for Methven – The One Book

Methven is a leading New Zealand-based manufacturer of premium bathroom fixtures and fittings, with a focus on expertly crafted tapware and designer water-saving shower systems. With a rich history dating back to 1886, Methven is committed to creating exceptional water experiences that treat the senses, combining cutting-edge water technology with elegant design.

Services Delivered:

  • Creative direction
  • Catalogue design
  • Artwork production
  • Data handling
  • Catalogue management
  • Photography
  • Technical illustration
  • Iconography

The Numbers

12

Editions Produced

11+ Year

Client Relationship

2500+

Pages Of Artwork Produced

The Opportunity

Methven needed a visually engaging, technically accurate catalogue that would help buyers, installers and merchants easily understand product options, finishes, specifications and water-saving features. The catalogue needed to balance visual appeal with technical clarity and reinforce Methven’s position as an industry leader.

The Answer

Straightforward collaborated closely with Methven’s UK and New Zealand teams to compile and structure detailed product information. We designed a clear, visually consistent product catalogue featuring technical illustrations, iconography, specification tables and high-quality product photography.

The original 190-page edition has since evolved over eight versions, with enhancements to layout, navigation and content hierarchy. Subsequent editions placed greater emphasis on Methven’s award-winning water-saving technologies, ensuring the catalogue remained aligned with the brand’s innovation-led positioning.

The Outcome

The One Book has become an essential sales and reference tool for Methven’s retail partners, installers and distributors. The refined product catalogue design showcases Methven’s range with clarity and sophistication, strengthens the brand’s market presence and supports their commitment to sustainable, design-led bathroom solutions.

Its success over multiple editions highlights the long-term value of a well-structured, professionally designed catalogue for product-driven brands.

Straightforward have been instrumental in elevating our brand presence in the UK market, helping us reach new customers and strengthening our commitment to sustainable water solutions.

Clare Ward
Senior Marketing Executive
Methven One Book Cover
Methven One Book, cover and inside spread
Page detail from the Methven One book showing the Amio basin mixer.
Deva basin mixer tap in a colourful bathroom
Shower spread from the Methven One book with a full-page photo and technical illustrations.
Methven One Book: Shower technology
Icons from the Methven One brand style

Change begins with a conversation

Book a short discovery call to talk about your goals. You’ll get practical ideas, honest advice. No pressure, no jargon and no obligation – just a useful conversation, completely free.

Our Services