We partnered with Hotel La Tour to design a suite of luxury brochures for the launch of their multimillion-pound development in the heart of Milton Keynes. As the hotel prepared for its grand opening, they needed high-end marketing materials that showcased their exceptional facilities — from elegant rooms and conference suites to a destination restaurant and rooftop bar.
Our brief was to create a collection of brochures that captured the sophistication of the brand and positioned Hotel La Tour as the first choice for both corporate and personal hospitality. This case study outlines our design approach and the strategy behind it.
– Brochure design
– Creative direction
– 3D CGI integration
– Brand development
– Icon and map design
– Print management
As a new landmark for Milton Keynes, Hotel La Tour needed high-end marketing materials to build anticipation and communicate the premium quality of its offering. The brochures had to encapsulate the elegance and refinement of the hotel experience while providing clear, practical information for potential guests, event organisers, and corporate clients.
Straightforward designed a cohesive suite of brochures that balanced visual impact with understated luxury. Using a muted colour palette, elegant typography and high-quality CGI imagery, each brochure reflected the brand’s modern architecture and attention to detail. To enhance clarity and usability, bespoke icons, maps, and detailed floorplans were developed specifically for the project, ensuring a consistent and polished visual language across all materials.
The final suite of brochures successfully captured the timeless elegance and sophistication that define Hotel La Tour. The materials were integral to the hotel’s pre-launch marketing, helping to attract bookings, event enquiries, and media attention ahead of opening. The result was a consistent, refined presentation that positioned Hotel La Tour as a leading destination for luxury hospitality in Milton Keynes.
Straightforward perfectly understood our vision and created marketing materials that truly reflect the style and quality of Hotel La Tour. The brochures have been invaluable in promoting the hotel and setting the tone for our brand launch.
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