Flamco, a subsidiary of the Dutch corporation Aalberts NV, specialises in creating innovative accessories for central-heating systems and providing effective solutions for boiler rooms.
With production facilities in the Netherlands (where the head office is located), UK, Poland, Germany, and Russia, Flamco is a European brand with a global sales network.
Flamco needed to strengthen its position in the UK market by supporting product launches, explaining complex engineering solutions and building a more engaging presence online. A scalable B2B industrial marketing campaign was required to bring together technical literature, social media, video demonstrations and exhibition materials into one consistent approach.
Straightforward acted as Flamco’s UK marketing department, delivering a wide range of campaigns and content tailored to engineers, installers and industrial decision-makers.
We developed exhibition advertising and product-launch campaigns that improved visual impact and technical clarity. To support education and training, we built a dedicated Training Academy with video demonstrations showcasing key heating and engineering products.
Our social media programme produced more than 500 posts, helping Flamco broaden its audience and communicate product benefits more effectively. Many of the UK-led incentives and campaigns were later adopted across Europe and global markets, proving the strength and scalability of the work.
The integrated B2B industrial marketing campaign significantly strengthened Flamco’s presence in both UK and international markets. Through consistent video content, social activity and exhibition support, Flamco gained increased visibility in specialist sectors — including high-security environments and global data centres — helping secure multi-million-pound projects worldwide.
Straightforward’s ongoing partnership enabled fast, high-quality marketing output, supporting Flamco’s long-term growth and reinforcing its position as a leader in heating and industrial engineering solutions.
Flamco UK have been consistently impressed with the professionalism, creativity, and strategic thinking of the team at Straightforward. I’d personally recommend them to any business seeking a reliable and effective marketing department to support their growth and success.
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