Altegra Integrated Solutions was formed through the merger of Amvar and Lift West Group, bringing together decades of expertise in forklift and warehousing solutions. With the two organisations now united, the newly formed business needed to consolidate its offer, strengthen its market position and create a single, confident brand identity that reflected the best of both companies.
To achieve this, Altegra required a complete company rebrand – from naming development and visual identity to internal alignment and rollout assets. Straightforward delivered a full-day brand workshop with leadership from both sides of the merger, exploring naming directions, creative concepts and the core foundations that would shape the new Altegra identity.
With the merger complete, Altegra required a brand that would unify staff, feel modern and professional, and be easy to implement internally. The rebrand needed to extend across vehicle fleets, digital platforms, printed materials and workwear, ensuring consistency and clarity across all customer touchpoints.
Straightforward facilitated an interactive brand workshop to define Altegra’s values, personality and tone of voice. Based on the insights, four creative routes were developed, each offering a distinct interpretation of the combined companies’ strengths. The chosen identity delivered a bold, modern brand with a flexible visual system, enabling Altegra’s internal team to roll it out confidently.
Deliverables included a full logo suite, visual identity system, brand guidelines and application templates, along with vehicle designs for over 100 vans and HGVs.
The company rebrand gave Altegra a unified and confident identity that successfully merged two established organisations. The internal team used the comprehensive brand toolkit to roll out the identity consistently across digital, print and vehicle applications. The transformation strengthened the company’s market presence and created a renewed sense of pride and momentum among employees.
Book a short discovery call to talk about your goals. You’ll get practical ideas, honest advice. No pressure, no jargon and no obligation – just a useful conversation, completely free.
Alternatively, call us on 01543 433292 or email hello@straightforwardagency.co.uk
