Website Design Lichfield
Straightforward Agency is a Lichfield web design company building fast, enquiry-generating websites for businesses across Lichfield and Staffordshire.
Your website should generate enquiries, not just sit there looking pretty. Whether you’re starting from scratch or your current website isn’t pulling its weight – we can help.
Which of these sounds like you?
Need a brand new website for a new business?
You want something that represents your business properly, loads fast, ranks on Google and turns visitors into enquiries.
That’s exactly what we build – web design for Lichfield businesses, from brochure websites to lead generation sites, built using industry-standard platforms like Elementor and WordPress.
Already have a website that isn't delivering?
Maybe you have a slow website, looks dated or you can’t even remember your login.
Maybe enquiries have dried up and you’re not sure why.We hear this regularly and we can fix it.
Does any of this sound familiar?
These are the problems we hear most often from local businesses looking for web design in Lichfield. If any of them ring true, you’re in the right place.
You don't have access to your own domain, hosting or website and your web developer has gone quiet.
You’d be surprised how often we hear this. We can help recover access, audit what’s already there, and get you back in control – then decide the best way forward.
You can't log in to your website, or updating it feels so complicated you've stopped trying.
If updating your own website feels like it needs an IT degree, that’s a design problem – not yours. Every site we build is straightforward to manage and we include a handover training session as standard.
You can't add images, blog posts or new pages without calling someone.
We build every site so you can add content, swap images and create new pages yourself – without touching any code. Elementor’s visual editor makes it genuinely easy.
Your hosting is slow, unreliable or suspiciously cheap.
Bad hosting undermines every other investment you make in your website – from speed to security to search rankings. We offer managed WordPress hosting that’s fast, secure and properly supported.
Your site was AI-generated or built cheaply, and the cracks are starting to show.
AI-generated sites can look reasonable at first glance, but they often have weak SEO foundations, generic content, no local signals and structural problems that cost more to fix later than to rebuild properly.
Your site doesn't represent your business well or looks embarrassingly old .
If you’re hesitant to share your website URL, that’s something we can fix.
A redesign doesn’t always mean starting from scratch – sometimes a focused rebuild of the right pages makes a significant difference.
You don't have access to your analytics and have no idea what's happening on your site.
You can’t improve what you can’t measure.
We set up Google’s GA4 and basic conversion tracking on every build, so you always know what’s driving (and what isn’t driving) enquiries.
Your site hasn't been updated in months… or years.
A website that never changes sends a quiet signal to Google that your business isn’t active. Regular updates – new case studies, blog posts, and service pages keep your site relevant and ranking.
Our guide to 10 website mistakes Midlands businesses make covers the most common issues we find in audits.
You don't know what's actually driving enquiries — or whether anything is.
We build websites with enquiry tracking built in from day one: form submissions, call tracking, GA4 goals. You’ll always be able to see exactly where your enquiries are coming from.
Your website contact form doesn't work and you might not even know it.
A broken contact form is revenue leaving silently. We test every form before launch and monitor them as part of our maintenance packages, so nothing falls through the cracks.
What Types Of Websites We Build
As a web design agency in Lichfield, we build two main types of website for local businesses and we’ll tell you honestly which one is right for you.
Brochure Websites
A professional, credible online presence – typically 5–10 pages.
Built to represent your business clearly and generate initial enquiries. Ideal for service businesses, consultants and tradespeople who need a site that looks great, loads fast and works on any device.
Lead Generation Websites
Built around one objective: converting visitors into enquiries.
Every element page structure, calls to action, forms, tracking and integrations – is designed to maximise that outcome.
The right choice for B2B businesses and professional services firms where each enquiry has real value.
Looking for an e-commerce solution website?
If you need a WooCommerce store or Shopify site, that’s not us! But we’d rather tell you upfront than waste your time.
Already have a Website? We do redesigns too.
If your existing website needs more than a fresh lick of paint, we can redesign it from the ground up – retaining your domain, protecting your existing search rankings with proper redirects and rebuilding in Elementor running on the WordPress platform.
We always start with an honest review of what you have before recommending anything.
Why we build websites with Elementor and WordPress.
A lot of agencies will build you a website on their in-house platform. We’ve made a deliberate choice to specialise in Elementor and WordPress – proven, open and straightforward to hand over if ever needed.
- Proven, widely-supported platform – WordPress powers over 40% of the web. Elementor has 18 million active installs. You’re not betting your website on a platform that might disappear overnight.
- You own and control everything – Your site, your hosting, your domain, your content. We hand over all credentials at launch. You’re never locked in to us, or anyone else.
- Edit your own content without a developer – Update text, swap images, add pages – without coding knowledge or calling us. Every handover includes a training session.
- Fast when built correctly – Elementor sites get a bad reputation for speed when built carelessly. We optimise every build: image compression, WP Rocket caching, minimal plugins, clean code. We’ve written a full guide on how to make Elementor run faster if you want to understand what’s involved.
- Consistent design system across every page – We define your brand colours, fonts and spacing once. Every page inherits those settings automatically – your site stays consistent as it grows.
- Fully responsive website – Every build is tested across mobile, tablet and desktop. Elementor’s responsive controls let us fine-tune each breakpoint, not just shrink the desktop version.
- Integrates with the tools you already use – ActiveCampaign, Mailchimp, Calendly, Zapier, HubSpot, Elementor connects cleanly to most platforms. We handle the integration setup.
- SEO-ready structure from day one – Proper heading hierarchy, clean HTML, schema markup via Rank Math, fast load times, metadata control – built in from the start, not bolted on at the end.
- Scales as your business grows — Start with a 6-page site. Add a blog, case studies, a booking system, a client portal — without rebuilding. Elementor grows with you.
- We build on Elementor V4 – the latest generation – We’ve been working with Elementor V4 since the Beta release in early 2026. All new sites use the new Atomic Editor from day one – faster, more consistent, and better structured for long-term performance.
Why use a Lichfield Website Design Company?
There’s no shortage of web design companies online. But why not choose one that’s local enough to pick up the phone, meet for a coffee and understand your business’s needs.
We’re based in Streethay, Lichfield. We know the local area and business landscape and we bring that context to every project.
Working with a local web design agency in Lichfield near you means:
- A direct point of contact — not a helpdesk ticket system
- In-person meetings in Lichfield
- Local knowledge that a national agency simply doesn’t have
- We’re invested in the success of Lichfield businesses – they’re our community too
We work with businesses across Lichfield and the surrounding area – Burntwood, Fradley, Whittington, Shenstone and Armitage. For businesses across the wider county, we also offer WordPress web design across Staffordshire.
If you want to understand how local search visibility works alongside your website, our guide to local SEO for Lichfield businesses is a good place to start.
How We Work – a clear process with no nasty surprises
Every website design we produce is original.
No templates, no copy-paste layouts, no sites that look like they could belong to anyone. We build around your brand and goals.
But we do follow a clear process, so you always know what’s happening, what’s coming next, and what we need from you.
Brochure website designs typically take 3–5 weeks from approval to launch. Lead generation sites with integrations typically take 5–8 weeks. The single biggest factor is how quickly content can be supplied — we’ll help with that too.
- Discovery Call — We learn about your business, your goals, your audience and your current situation. No preparation needed — just a conversation.
- Proposal & Quote — We put together a clear scope of work with a fixed price. No vague estimates, no hourly billing surprises. You approve before anything starts.
- Design — We create wireframes or design mockups for your approval before a single line of build work begins. You’ll see exactly what you’re getting.
- Build & Test — We build the site in Elementor, optimise for speed and mobile, set up tracking and forms, configure SEO foundations and test everything thoroughly before we show you.
- Launch & Handover — We launch the site, run through it with you in a training session and hand over all credentials. Ongoing hosting, maintenance and support available if needed.
Recent Projects
Ready to talk about your website requirements?
Whether you need a new website or you’re frustrated with the one you have – the first step is the same: a free, no-obligation discovery call. We’ll listen, ask the right questions and give you an honest view of what’s possible.
Send us a message.
We’ll get back to you as soon as we can — usually within one working day.
Website Design Frequently Asked Questions
Yes – we’re based in Lichfield, Staffordshire, and we design and build websites for local businesses across the city and surrounding areas including Burntwood, Fradley, Whittington and Shenstone. We work with SMEs, professional services firms and B2B businesses of all sizes.
We build two main types: brochure websites – clean, professional sites of 5–10 pages that represent your business and generate initial enquiries – and lead generation websites, built specifically to convert visitors into enquiries with targeted page structures, CTAs, forms and tracking. Both are built on WordPress and Elementor.
Yes – and quite often that’s exactly the situation we walk into. Whether the problem is speed, an outdated design, a broken contact form, or a developer who’s become unresponsive, we start with an honest review of what you have and recommend the most practical path forward – that might be a fix, a redesign, or a full rebuild.
Yes, this comes up more often than you’d expect. We can help recover access to your domain, hosting and website, audit what’s already there, and advise on next steps. Sometimes a full rebuild is the right call; sometimes a handover and a few fixes is more practical. We’ll tell you which.
Elementor gives us the flexibility to build fast, bespoke websites without the constraints of a template. More importantly, it means you can update your own content after launch – change text, swap images, add pages – without needing a developer. We build on Elementor V4, the latest generation, which delivers faster page output and a more powerful design system for building sites that scale.
Every website project is different – the number of pages, the integrations needed, the content that already exists and what needs creating. Because of that, we don’t offer fixed price packages.
What we do offer is a clear, itemised quote before any work begins – with no hidden costs, no surprises, nothing added later.
A discovery call is the best place to start. We’ll get a feel for what you need and you’ll get a realistic sense of what it would cost.
A brochure website usually takes 3–5 weeks once content is supplied. A lead generation website with integrations typically takes 5–8 weeks. We agree a timeline at the proposal stage and keep you updated throughout. The biggest variable is how quickly content – copy and images – can be signed off.
Yes – every build includes technical SEO setup as standard: proper heading structure, schema markup via Rank Math, clean URL structure, page speed optimisation, and full metadata control. We don’t bolt SEO on at the end; it’s built into the structure from the start. If you need ongoing SEO work after launch, that’s a separate service we also offer.
Yes – we offer managed WordPress hosting and maintenance packages so your site stays secure, backed up and up to date. This includes software and plugin updates, security monitoring, uptime checks and priority support if something goes wrong. You’ll never be left chasing someone to fix a problem.