Job Title:
Marketing Automation Executive
Company:
Straightforward Agency
A Straightforward-thinking Marketing Agency | Staffordshire
Location:
This position is an on-site role at Straightforward Agency, The Old Byre, Packington Hayes, Lichfield, Staffs WS149PN.
(Please note that we’re in a rural location and you’ll need to drive.)
Salary:
Up to £30,000 per annum DOE. Full-time. Defined contribution pension scheme & sick pay.
Plus:
– Your birthday off (or closest working day)
– An extra day’s holiday for every year served (up to a maximum of 4 days)
– Christmas shutdown
– Free tea and coffee
– Free parking
– Cycle-to-work scheme
Holiday Entitlement:
28 days of annual leave, inclusive of public holidays, plus an additional break over the Christmas period.
Probation Period:
6 months
Start Date:
Immediate
Job Purpose:
We’re seeking for a proactive and innovative professional to create marketing automations. Leveraging a variety of software tools, you’ll be instrumental in designing and optimising impactful, efficient marketing funnels. The ideal candidate will bring exceptional creative problem-solving abilities and a strong passion for streamlining workflows to elevate client campaigns and deliver outstanding results.
Key Responsibilities:
– Develop, manage, and optimise marketing automations using tools like ActiveCampaign, Zapier, Brevo/Mailchimp and Chat GPT/AI.
– Use ChatGPT/AI to create high-quality, context-aware prompts and outputs for content marketing, email campaigns, and client-specific needs.
– Set up and maintain website analytics and tracking through Google Analytics and Google Tag Manager.
– Manage booking and scheduling integrations using Calendly.
– Build and update websites and landing pages using WordPress and Elementor.
– Experience in Form Building
– Webhooks & API’s
– Work closely with the team to ensure seamless integrations across platforms and troubleshoot any technical issues.
– Monitor campaign performance, analyse data, and present actionable insights.
– Continuously improve marketing funnels to drive lead generation, conversion, and retention.
Skills and Experience:
– Proven experience with marketing automation tools.
– Proficiency in WordPress, Elementor, Google Analytics, and Google Tag Manager.
– Skilled in creating clear, concise, AI prompts using ChatGPT/AI tools.
– Strong analytical skills and experience in interpreting campaign data to optimise performance.
– Ability to manage multiple projects and meet tight deadlines.
– Excellent written and verbal communication skills.
Training & Development:
At Straightforward Agency, we believe in continuous learning and growth. You’ll have access to online training and mentorship to help you reach your goals.
Culture:
We’re a small, close-knit team that values collaboration, creativity, and a proactive approach to problem-solving. This is your opportunity to become a key member of our team.