When Methven UK won an Ideal Home Award for its VJet Minimalist showerhead, the marketing team wanted to capitalise on the momentum immediately.
The challenge? Create a premium printed brochure that reflected the quality of their award-winning showerhead, communicated the award-winning technology and have it designed, printed and delivered before the end of the month.
With just 16 days from brief to delivery, they trusted Straightforward to take care of the entire process.
Methven UK is an established manufacturer of premium showers and bathroom products, known for combining innovative engineering with elegant design.
After winning the Ideal Home Award for the VJet Minimalist showerhead, they had a limited window to make the most of the recognition.
Although they have internal marketing resources, they needed an experienced creative partner who could move quickly, maintain the premium feel of the brand and manage everything from concept through to print without adding pressure to the team.
The objective wasn’t simply to produce a leaflet.
It was to create a premium sales piece that reflected the quality of the product, reinforced the award win and could be used by distributors and merchants across the UK.
Working to an extremely tight deadline, we developed a premium six-page brochure with an integrated flap that immediately stood out from a standard A4 leaflet.
Printed at 265 × 210 mm on heavyweight 300gsm uncoated stock, the unusual format helped position the product as something different from the moment it was picked up.
The design balanced large lifestyle imagery with clean product information, allowing the award-winning showerhead to remain the hero while clearly communicating features, specifications and water-saving benefits.
From selecting photography and refining layouts through to preparing print-ready artwork and managing production, we handled every stage of the project, allowing Methven’s marketing team to stay focused on the product launch.
Just sixteen days after receiving the brief, 200 premium brochures were printed and delivered, ahead of the client’s deadline.
The finished piece successfully celebrated Methven’s award win while providing a high-quality sales tool for merchants, distributors and customers.
Most importantly, the client loved the finished result.
For us, it demonstrated what we’ve always believed. Great design doesn’t have to take months. With the right process and experience, premium creative can be delivered quickly without compromising on quality.
“Just wanted to say how much we LOVE the Minimalist brochure! Came into the office this morning to a few printed copies, we’re delighted with it – thanks again.”
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